Simmons Leadership Conference

Kelly McDonald

A nationally recognized expert on multicultural marketing and business trends, Kelly McDonald has spent more than 20 years in global advertising—the last 10 as president of her own company. Specializing in strategic market segmentation, McDonald Marketing has been named twice as one of the country’s top agencies by Advertising Age, and has assembled an impressive client list that includes industry giants such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm, and Miller/Coors. McDonald is the author of the business bestseller How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers and has a follow-up book due out in November 2012 entitled How to Deliver Customer Service to People Not Like You. Known as a high-energy, high-content speaker, McDonald has been featured on CNBC, CNNMoney.com, and Sirius/XM Radio.

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