Simmons Leadership Conference

Cheryl Howard, DBA

As vice president of marketing and admission at Simmons College, Cheryl Howard leads university-wide efforts to raise brand awareness, competitively position the college, and manage media outreach to prospective students. An alumna of the college, Howard returned to Simmons after nearly 20 years at The Gillette Company, where she served in a number of national and international marketing, branding, and customer relations positions. In her last assignment at Gillette, she was vice president of a multi million dollar division that produced some of the nation's top personal care products. Howard has also taught courses in marketing, consumer behavior, and advertising at several Boston area colleges. She currently sits on the board of directors of The Efficacy Institute, a consulting group providing services to urban public schools and community/human services agencies, and is a member of the Middlesex County Chapter of The Links, Inc.