Conference Schedule: April 2, 2015

6:45 - 7:45
Check-In & Continental Breakfast
7:45 - 8:30
Welcoming Remarks
8:35 - 9:25
Opening Keynote: Changing the Culture of America's Favorite Sport
Dawn Hudson

One of the country's preeminent marketers, Dawn Hudson is a master of strategic brand development. She also has a long-time connection with the National Football League from her days as president and CEO of PepsiCo North America. Given the public discussion around domestic violence, she became the natural pick for a new chief marketing officer, charged with shoring up the embattled league's image not only among advertisers but also among its biggest growth market: women fans. Reporting from the front lines of this public relations challenge, Hudson describes how she is working to rebuild the brand and promote organizational change.

9:35 - 10:55
Concurrent Morning Sessions
Signature Dialogue
1. Portrait of a Singer: The Life and Music of Darlene Love
Darlene Love
Moderator: Katie Conboy, PhD

With one of the most recognizable voices of the 1960s girl-group sound, Darlene Love helped to launch a hundred hit records. But despite success as a much sought-after backup singer and as a performer on both stage and screen, she never quite achieved the recognition she richly deserved. That is until 2013, when release of the Oscar-winning documentary 20 Feet from Stardom highlighted her extraordinary career harmonizing with the some of America's musical superstars. In this lively interchange, Love tells her inspiring story about life in and out of (and back in) the spotlight.

Leadership Lessons
2. Cracking the Confidence Code—What Women Need to Know
Claire Shipman

Why is it that women feel they have to have 100% of the qualifications before asking for a promotion, while men will go for that new job with only 60%? Surprising new research suggests that confidence may well be what's missing - women today still doubt their ideas, their abilities, their right to lead. While part of confidence is hardwired, Clare Shipman shows how to overcome biology by adopting new behaviors that involve risk-taking and giving up on perfectionism. As she explains, no matter what stage you are in your career, acting on your best instincts and daring to be authentic lets you feel the transformative power of a confident life.

Cultivating Innovation
3. The New How: Creating Business Solutions through Collaborative Strategy
Nilofer Merchant

Most organizations take the traditional view that executives in the boardroom define strategy and make others responsible for execution. But after extensive experience working with Apple, Adobe, HP, and many other dynamic companies, Nilofer Merchant discovered that the best way to create a winning plan is to engage employees at all levels in the process, so they not only believe in the strategy but are also equipped to implement it. In this informative presentation, Merchant outlines how to move from the top-down approach to a collaborative model that encourages buy-in, improves problem solving, increases creativity, and unleashes innovation.

Health & Wellness
4. Woman Warrior: You're Built to Compete…You Just Didn't Know It
Pamela Peeke, MD

According to health and fitness guru Dr. Pamela Peeke, women are formidable survivors and competitors—built to trek across Australia, maintain optimal marathon pacing, and still find time to breastfeed. Regardless of age, women are also able to become physically stronger, drop excess body fat, and build endurance. At the same time, women have the extraordinary mental agility to remain laser-focused on a goal while creating solutions that work for a group, enhancing communication and demonstrating empathy. Drawing on up-to-the-minute science, Dr. Peeke reveals how to harness your physical and mental powers to optimally control the mind-body and to fully embrace your inner warrior.

Personal Change
5. The Five-Second Rule: Achieve Breakthrough Performance in Life and Work
Mel Robbins

We live in a truly remarkable moment in time, with all the information, technology, social networks, and support to accomplish anything. Yet 100 million Americans feel stuck, 64% of employees are 'looking around', and a majority long for more money. If you're one of them, you could be your own worst enemy. In her no-nonsense style, Mel Robbins describes how daily life in the 21st century actually conspires against your ability to perform. By the end of this presentation, you will have an entirely new outlook on what you are capable of achieving and be armed with the motivation and tools to get it done.

Business Panel
6. Winning with Women - Straight Talk about Where We Are Today
Moderator: Jeffery Tobias Halter
Panelists

Erin McSweeney

Shari Slate

Companies that view women as a strategic resource for solving critical business challenges have a huge competitive advantage. The question is how do these best-in-class organizations manage to win with women in the marketplace as well as in the workplace. Panelists from some of the nation's top companies will discuss how they are leading change for women in their own organizations, examining the kinds of initiatives that are succeeding and those that are not. Their wide-ranging discussion will cover such topics as creating women's leadership strategies, measuring achievement of goals and objectives, and engaging male champions and sponsors.

Personal Finance
7. Women & Money: Your Seven Keys to Success
Farnoosh Torabi

Bestselling author Farnoosh Torabi brings her own experience to the podium as she outlines her well researched, wholly practical, and female-specific strategies for taking control of your finances - whether you're digging out from debt or trying to secure your retirement. Always on top of trends, she also addresses an increasingly common though little-discussed challenge: how to successfully manage your wealth, career, and relationship when you bring home the bigger paycheck. Whatever your circumstances, Torabi offers road-tested financial advice that will help you live a richer, happier life.

10:55 - 11:25
Book-Signing Break
11:25 - 12:15
Morning Keynote: Envisioning is the First Step to Becoming
Christy Haubegger

Latina Magazine founder Christy Haubegger started out with an ambitious dream: to literally change the complexion of women on the newsstand. Until 1996, no national publication - and few major advertisers - focused on the growing market of second-generation Hispanic women navigating between two cultures and two languages. As she has evolved her own career from publisher to producer to creative agent, she continues to make it her life's work to change not just how others think of Latinas, but also how they think of themselves. With her signature can-do attitude, Haubegger relates some of the most important lessons she has learned from her failures as well as her successes, inspiring women of all backgrounds to dream big.

12:15 - 1:30
Luncheon
1:30 - 2:20
Afternoon Keynote: Redefining Success: The Third Metric that Benefits the Bottom Line
Arianna Huffington

Arianna Huffington makes a compelling case for a new definition of success - another measure beyond money and position that is based on the ability to renew ourselves and find joy in both our jobs and our personal lives. Recent scientific and anecdotal evidence confirms that practices that make us less stressed also make us more productive, and she provides clear examples how these activities benefit not only employees' families and their own health, but also a company's bottom line. Eloquent and engaging, Huffington shares how "leaning back" makes for wiser leaders and that true success is about living the life you want.

2:30 - 3:50
Concurrent Afternoon Sessions
Signature Dialogue
8. How Women Can Win in Tech
Padmasree Warrior
Moderator: Arianna Huffington

Women make up almost half of the US workforce but hold only nine percent of all IT management positions. Cisco's Padmasree Warrior is at the top of that elite class, but has nevertheless managed to integrate her work as a global technology and business strategist with time out for family, art, meditation, and community - including mentoring other women in technology. In this candid conversation with her good friend Ariana Huffington, Warrior outlines three essential rules for those who want to succeed in this male-dominated industry and encourages aspiring leaders to understand the vital importance of supporting and learning from other women.

Leadership Lessons
9. Cracking the Confidence Code—What Women Need to Know
Claire Shipman

Why is it that women feel they have to have 100% of the qualifications before asking for a promotion, while men will go for that new job with only 60%? Surprising new research suggests that confidence may well be what's missing - women today still doubt their ideas, their abilities, their right to lead. While part of confidence is hardwired, Clare Shipman shows how to overcome biology by adopting new behaviors that involve risk-taking and giving up on perfectionism. As she explains, no matter what stage you are in your career, acting on your best instincts and daring to be authentic lets you feel the transformative power of a confident life.

Cultivating Innovation
10. The New How: Creating Business Solutions through Collaborative Strategy
Nilofer Merchant

Most organizations take the traditional view that executives in the boardroom define strategy and make others responsible for execution. But after extensive experience working with Apple, Adobe, HP, and many other dynamic companies, Nilofer Merchant discovered that the best way to create a winning plan is to engage employees at all levels in the process, so they not only believe in the strategy but are also equipped to implement it. In this informative presentation, Merchant outlines how to move from the top-down approach to a collaborative model that encourages buy-in, improves problem solving, increases creativity, and unleashes innovation.

Health & Wellness
11. Woman Warrior: You're Built to Compete…You Just Didn't Know It
Pamela Peeke, MD

According to health and fitness guru Dr. Pamela Peeke, women are formidable survivors and competitors—built to trek across Australia, maintain optimal marathon pacing, and still find time to breastfeed. Regardless of age, women are also able to become physically stronger, drop excess body fat, and build endurance. At the same time, women have the extraordinary mental agility to remain laser-focused on a goal while creating solutions that work for a group, enhancing communication and demonstrating empathy. Drawing on up-to-the-minute science, Dr. Peeke reveals how to harness your physical and mental powers to optimally control the mind-body and to fully embrace your inner warrior.

Personal Change
12. The Five-Second Rule: Achieve Breakthrough Performance in Life and Work
Mel Robbins

We live in a truly remarkable moment in time, with all the information, technology, social networks, and support to accomplish anything. Yet 100 million Americans feel stuck, 64% of employees are 'looking around', and a majority long for more money. If you're one of them, you could be your own worst enemy. In her no-nonsense style, Mel Robbins describes how daily life in the 21st century actually conspires against your ability to perform. By the end of this presentation, you will have an entirely new outlook on what you are capable of achieving and be armed with the motivation and tools to get it done.

Business Panel
13. Winning with Women - Straight Talk about Where We Are Today
Moderator: Jeffery Tobias Halter
Panelists

Aileen Allkins

Mojgan Lefebvre

Companies that view women as a strategic resource for solving critical business challenges have a huge competitive advantage. The question is how do these best-in-class organizations manage to win with women in the marketplace as well as in the workplace. Panelists from some of the nation's top companies will discuss how they are leading change for women in their own organizations, examining the kinds of initiatives that are succeeding and those that are not. Their wide-ranging discussion will cover such topics as creating women's leadership strategies, measuring achievement of goals and objectives, and engaging male champions and sponsors.

Personal Finance
14. Women & Money: Your Seven Keys to Success
Farnoosh Torabi

Bestselling author Farnoosh Torabi brings her own experience to the podium as she outlines her well researched, wholly practical, and female-specific strategies for taking control of your finances - whether you're digging out from debt or trying to secure your retirement. Always on top of trends, she also addresses an increasingly common though little-discussed challenge: how to successfully manage your wealth, career, and relationship when you bring home the bigger paycheck. Whatever your circumstances, Torabi offers road-tested financial advice that will help you live a richer, happier life.

3:50 - 4:20
Book-Signing Break
4:20 - 5:20
Closing Keynote: Conversation with a Queen
Aretha Franklin
Aretha FranklinModerator: Joyce Kulhawik

As Ray Charles commented with classic understatement, "There are singers, and then there is Aretha." For six decades Aretha Franklin has reigned as the Queen of Soul, a beacon of creative originality who has continued to push her own artistic boundaries while remaining a powerful voice for the oppressed. Although she has achieved one musical triumph after another throughout her long career, she has also had her share of personal and professional struggles - experiences that she has transformed into eloquent expression in song. As a fitting end to the day's inspiring program, this is a rare opportunity to share in an intimate conversation with an iconic musical genius.

5:20 - 6:00
Connection Reception