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Tricia Wilber

Chief Marketing Officer, The Walt Disney Company EMEA

Tricia Wilber

As Chief Marketing Officer of The Walt Disney Company EMEA, Tricia Wilber leads the creation, implementation, and oversight of Disney's integrated marketing organization throughout Europe, the Middle East, and Africa—a region that includes over 40 countries. In this role, she serves on the executive management team that sets EMEA's strategic direction and is responsible for translating that vision into marketing strategies, priorities, and plans for driving local and regional execution. She also oversees EMEA's franchise management organization and leads Disney Media Plus, which orchestrates its advertising sales business and third-party partnerships. Over her 18-year career at TWDC, Wilber has held a variety of senior positions that include General Manager of Disney Media Sales and Partnerships, EMEA, and Executive Vice President, Disney Media Advertising Sales and Marketing Group. Wilber is a 2016 recipient of Diversity Journal's Women Worth Watching award, presented to leaders who promote diversity within their spheres of influence.