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Cathy Salit

CEO, Performance of a Lifetime (POAL)

Cathy Salit

As CEO of Performance of a Lifetime (POAL), Cathy Salit heads a team of coaches and human development experts who help companies and individuals grow, learn, and develop as leaders. Her company's unique approach, known as The Becoming Principle™, draws on ideas and techniques from theater and improvisation, along with the new science of performative psychology, to teach leaders and teams how to enhance their performance at work and "become who they not yet are." Salit's new book, Performance Breakthrough: A Radical Approach to Success at Work, details how to use this approach to enhance listening and communication skills, recognize and act on opportunities, and build healthy working relationships. Along with her coaching and consulting work, Salit performs with a musical improv comedy troupe and is an adjunct faculty member at the East Side Institute, a research and training center in post-modern psychologies and community building.