Simmons College of Arts & Sciences Graduate Studies

Online Communications Manager
Employer: New Profit Inc., Cambridge, MA

Job Description:
Since 1998, New Profit has helped a portfolio
of social entrepreneurs build world-class
organizations and scale their social impact.
New Profit believes that just as
entrepreneurship and invention have enabled
our nation to create a productive, vibrant
economy, so too can we harness America's
spirit of innovation, vision, and optimism
to help solve our most pressing social
problems. New Profit is working towards
a day when innovative, proven solutions
to our country's most persistent social
problems can be identified and grown in
communities that need them. We believe that
by helping to support new, entrepreneurial
solutions, we can help to create widespread,
transformative social change.
With the support of individual investors and
our signature partner, Monitor Group, we
provide multi-year financial and strategic
support to a portfolio of social entrepreneurs
working in education, workforce development,
healthcare, and other areas. In addition,
New Profit brings together social innovators
from across sectors at the annual Gathering
of Leaders, and also drives other initiatives
to release the potential of social entrepreneurship.

New Profit is seeking an articulate, analytical,
and highly organized communications professional
to assume the new position of Online
Communications Manager. The Online
Communications Manager will be an integral
member of New Profit's communications team,
reporting to the Director of Communications
and working with the entire New Profit staff
to support the organization's mission and
strategic communications goals.

The first year in this role will emphasize content
creation and project management for New Profit's
growing online presence. The Online
Communications Manager will work closely with
the Director of Communications, as well as other
members of New Profit's staff, in planning and
implementing New Profit's overall web strategy.
New Profit is currently kicking off a redesign and
rebuild of www.newprofit.com to position New Profit
as a hub for the exchange of ideas and learning about
social entrepreneurship. The new version of
www.newprofit.com is planned to launch in December 2008.
The Online Communications Manager will support
development of the new site, including site architecture
and content. The Online Communications Manager is
the primary day-to-day manager of other New Profit Inc.
websites.  The Online Communications Manager will
also support a wide range of other ongoing
communications activities including, but not limited
to: content creation, collateral production, writing
and editing, press relations, and print management.

The ideal candidate for this position will possess
a number of qualities. Foremost is an unwavering
commitment to New Profit's mission, social
entrepreneurship, and its potential to create
widespread, transformative social impact. The
Online Communications Manager will possess strong
original writing skills, the ability to synthesize and improve
existing written material, keen editorial judgment,
and superior attention to detail. Project management
skills are also crucial. The ideal candidate
will be able to think creatively about emerging
technologies, website organization, and print
collateral, and respond to a wide range of requests
for content creation and revision, working with
New Profit's web development and design partners
to create high quality websites.

Duties Include:
Primary Responsibilities

Content Creation
• Write, edit, and/or proofread content for online (web or
email) and print distribution, ensuring that content is clear,
accurate, compelling, and in support of New Profit's
mission
• Update and maintain content on New Profit Inc. websites
throughout using the content management system
• Proactively identify new content and additions to
websites to keep websites fresh and engaging
• Help to facilitate and ensure integration between
online communications and traditional print collateral
• Work with the communications team, including external
vendors, to develop a range of interactive and
multimedia functionality on websites to support
communications strategy

Website/Project Management
• Responsible for the day-to-day coordination,
preparation, and maintenance of New Profit Inc.
websites
• Serve as primary point of contact for all inquiries
regarding websites, including requests for changes and
reports on errors, troubleshooting and resolving website
issues independently and in collaboration with the web
developer, designer, and Director of Communications
• Plan and execute conversion of print forms and
publications to online formats
• Stay current in online communications best practices,
supporting evaluation and implementation of new
technology, features, and functionality
• Manage regular planning and design meetings, setting
meeting agendas in consultation with communications
team members and preparing meeting inputs
• Document meetings, including capture and synthesis of
ideas, outputs, and next steps, communicating
with the team
• Create detailed work plans incorporating all team
members to guide communications planning and design
efforts

Reporting and Budgeting
• Analyze performance of New Profit's websites, tracking
usage and user data using Google Analytics and search
tools, and designing ways to measure online performance
• Create and disseminate reports of data to relevant
stakeholders, working with the Director of Communications
and the web developer to create and implement tactics to
improve outcomes
• Support the Director of Communications in budgeting and
planning for the communications function generally, and
the websites specifically

Requirements:
Ideal Candidate Qualifications
• Between two and four years of professional
experience; prior experience in communications
and/or managing websites preferred
• Excellent analytical abilities, oral, and written
communication skills, and strong attention to detail
• Strong organizational and project management
skills with ability to juggle multiple, projects and drive
toward deadlines
• Unwavering commitment to New Profit's mission
of social entrepreneurship and social change
• Proficiency in HTML highly desirable; digital
audio/video capture and editing skills a plus
• Broad understanding of, and willingness to stay
abreast of new media technologies, applications,
and processes
• High level of interpersonal maturity and poise,
including "grace under pressure"
• Flexibility, and a high comfort level with ambiguity
and entrepreneurship
• Command of Microsoft Office programs, including
Word, EXCEL, and PowerPoint

To Apply:
If selected for a first-round interview, applicants
should be prepared to complete one or more writing
and analysis exercises. No advance preparation
is necessary; New Profit will fully explain the
exercises during the first interview, following which
candidates will have an opportunity to complete
and submit the exercises.

Qualified applicants should send via email, with
subject line "Online Communications Manager,"
a resume, cover letter, references, and two writing
samples, each representing a distinct tone, style,
and format (e.g., an excerpt from a research paper,
essay, or article, and a letter or shorter piece of
writing, such as online content) to:

Ben Lurie
New Profit Inc.
ben_lurie@newprofit.com

Applications will be accepted on a rolling basis.
No phone calls please. We will send an email
acknowledging receipt of your application within two
business days.

New Profit offers a competitive salary and benefits,
commensurate with experience and skills.  New
Profit is an equal opportunity employer and does
not discriminate on the basis of race, color, religion,
national origin, ancestry, sex, age, disability,
sexual orientation, genetics, or past involvement
in a discrimination complaint.

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