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» arCHIVED PROJECTS: 2003

Rola Badkook

Is the Market Ready? A Case Study Evaluating the La Fraise Pastry Shop to Determine If the Business Is a Franchise Candidate with an Analysis of Saudi Arabia's Market

Debbie Berechman

Designing Effective Cross-Training Models in Academic Service-Based Teams

Michelle Boockoff-Bajdek

Brands in Crisis: A Case Study of How Global Food and Beverage Companies Deal with Shifting American Sentiments in Arab Countries

Angela Carosella

Leadership Through Communication: Connecting People to Your Mission

Kris Danna

The Creation, Implementation and Evaluation of an In-Hospital Peer-Mentoring Program

Leslee DiGirolamo-Magee

A User and Non-User Survey for AskNow: Assessing the User Needs and Satisfaction and Why Non-Users Are Not Utilizing the Online Reference Service at Simmons College

Ellen Donovan

The ACLU's Post-9/11 Efforts in the Context of Rebranding

Brian Ellis

Global Public Innovator: Producing an Electronic Newsletter for the Institute for Government Innovation

Phebe Enfield

Everyday Projects

Safalina Ganis

Public Relations at Simmons College: How the Public Relations Effort Helps Student Enrollment

Stephanie Kajenski

Tangible or Virtual: The Near Future of Product Placement

Evelyn Kofler

Love Online — The Surprising Success of Online Dating: An Internet Business Model that Works

Joyce Kuzmin

Employee Communications that Build Trust and Commitment

Lora Cecca Lyons

Saying What You Mean: The Path to Leadership Through Language and Emotional Intelligence

Rebecca McCullough

Making a Case for Planned Giving: Keeping the YMCA Legacy of Services Strong for Future Generations

Michele McCurdy

The Pipeline Project: Developing a Volunteer Recruitment Program for Simmons College Master's in Communications Management

Jennifer McKee

Alternative Spring Break: From Co-Curricular to Curricular

Mary Nickeson

Reducing Informational and Financial Barriers of Access to Postsecondary Education: An Online College Planning Resource Center

Carolyn Palo

Communicating Change: How One Woman Changed Sponsorship and Privacy of the 2003 Masters Tournament Held at the Augusta National Golf Club

Lesley Quinchia

How to Successfully Introduce New Marketing Strategies to an Established Flower Shop

Colleen Sears

The Museum of Yachting: A Case Study

Debra Sears

Interactive Television: A New Medium for Communications

Carolyn Shanley

Back to Basics: Working to Increase Membership and Visibility of the Marshfield YWCA through a Series of Special Events and Targeted Publicity

Mark Shura

The Influence of Industry Analysts on the Purchase Decisions of IT Products and Services

Lindsay Skirven

New Balance Accessories: Concept, Theory, Practice

Rebecca Wagner

Making a Big Impact in Small Ways: A Study into the Community Involvement Practice of Small Business

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