Simmons College of Arts & Sciences Graduate Studies

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» ArCHIVED PROJECTS: 2001

Deepa Balasubramanian

Understanding Knowledge Management

BJ Bliss

Change Management Skills for the Human Side of Mergers and Acquisitions

Linda Caliri

Customer Relationship Management Assessment for Fidelity Investments Life Insurance

Susan Collins

The College Website: Redesign, Usability and Content

Michelle Coxen

Cause-Related Marketing: A Tool for Affecting Brand Image

Laura Demurjian

YankeeWeb: A Tool to Promote the Yankee Chapter of the International Association of Business Communicators

Beth Devine

Cultural Heritage, Profiles in Diversity

Rachel Dibner

Israeli Masculinity Transformed: Israeli Literature Communicating the Changing Image of National Masculinity, A Study of Three Texts

Bill Douglas

Christmas in April: A Boston Media Relations Strategy

Sally Fowler

Developing an Internet Strategy for Anna Myer & Dancers

Nadine Gerstler

Communicating Support for International Students at Eight American Colleges: The Administration's Perception and the Students'' Reality

Mariann Graham

The Hyster N.E. Communications Audit

Jim Harris

Successfully Managing a B2B Online Business: A Proposed Marketing Plan for a Competitive Edge

Lisa Klingebeil

A Strategic Marketing Plan for the Danforth Museum of Art

Julie Lizotte

Women Accessing the Web for Health Care Information: What Are They Looking for and How Can Providers Respond?

Tanya Lundborg

The Importance of a CRM & eCRM: Developing Business-to-Business and Business-to-Customer Marketing Strategies for Servasa

Anne Marie Macdonald

Not Just the Freedom Trail Anymore: A Comparative Analysis of Boston's Specialty Tour Industry and A Vision for Children's Tours

Ida Marusich

Downsizing: Recommendations for Managers and Tips for Layoff Survivors and Laid-Off Employees

Robin Matchett

A Communications Manual for the Timberland Stores

Daisy Medici

Unrelated Business Partners: How Do They Relate?

Karen Morgan

Women Having It All: A Comparative Study of Nine Executive Women Balancing Corporate Life and Children

Donna Peterson

Marketing Starbucks in America

Bill Prindle

Not Listening: The Failure of Employee Communications

Victoria Reid

Webcasting: Investor Relations Responds to a New Breed of Investor

Beth DeAnna Roper

Beyond the Bottom Line: Building a Sense of Pride and Ownership in an Organization

Maura Shannon

The Evolution of Relationship Marketing in Health Care

Dafna Shulman

Shielding Children from Potentially Dangerous Internet Exposure

Chantal Stevenson

Avon Products Inc. Breast Cancer Crusade Case Analysis: Cause-Related Marketing Strategy

Heidi Vass-Gudaitis

Multicultural Marketing: A Dynamic Way to Add Business to Your Bottom Line

Vivian Zottola

How Virtual Team Rooms Help Facilitate Communication Between Business Units at a Software Company

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