Site Navigation (skip navigation)

Communications Management Navigation

Applied Learning Project

The applied learning project (ALP) is the capstone experience of the Master’s in Communications Management. Under the direction of a faculty advisor, students complete an applied project that demonstrates their understanding of the strategic use of communication in organizations. The projects enhance students’ credentials while providing value for existing institutions. Many choose projects that benefit their current careers or settings, while others focus on entrepreneurial ventures or new opportunities.

Each student is required to submit written reports and give oral presentations that illustrate the strategy and communication management theories that support their work.

Featured Applied Learning Projects

Please use the following links the read excerpts from the projects of some of our recent graduates.

Laura Brink

Laura Brink '06 MCM

Simply the Best
Why the Top MBA Programs in the Country Require Public Speaking Training

 

Diane Au

Diane Au '06 MCM

Globalization, Cultural awareness, and Leadership: Cultural Literacy Amongst Female Executives in the Marketing Communications Industry

 

View the entire list of 2006 Applied Learning Projects »

Applied Learning Projects 2006-2007

Elizabeth Aylesworth

Enlightening the International Assignment Process for Raytheon Expatriates: A Proposal for Redesign of RISCO's Intranet Page

Laura Brink

Simply the Best: Why top MBA Programs in the Country Embrace Communication and Public Speaking Training

Laura Buckley

Hilary's Road to the White House: An Examination of Hilary Clinton's Internet Marketing Strategy

Romina Bustillo Wilmot

Hispanic Marketing in New England: A Hidden Opportunity

Kimberly Cannon

Proving the Value of Communication: How Much are Words Worth?

Buaban Chokmontin

Sawatdee [Hello] America From Bangkok: Establishing Thailand's First Sports Media Bureau in the United States

Marianne Conway

Working Together to Achieve the Goals of the Professional Services Internal Corporate Communications

Atha Demopoulos

Market Assessment and Communications Plan for a Part Time Beginning Nature Photography Career

Stacey Detrick

Moving Beyond the Physician: A Strategic Analysis of Direct to Consumer Marketing in the Diagnostics Industry

Shannon Emerson

The Creation of In Full Force: A Proactive Venture to Obtain Clients in Need of Integrated Marketing Communications

Lindsey Fieldman

An Alumnae/I Focused Recruitment Plan

Jessica Francisco

Employee Training: Why it is Important/Training at Bell Pottinger USA/Best Practices of Employee Training

Kerrine Gordon

Mentoring a New Inexperienced Hire Towards our Common Goal for Sales Success: A Pilot Program for the Boston Sales Office

Alexandra Krol

"I am not eligible for your school" Inhibiting International Student Access to Simmons College: The Trouble with the TOEFL

Yaw Wei Lei

A Marketing Pan for Launching a Franchising Nail Salon in Shanghai

Christine Leland

Finding the Next Generation of Librarians: A Communications Analysis and Recruitment Plan for the Simmons College Graduate School of Library and Information Science

Alisabeth Loewenthal

Managing Workplace Relationships: An Inside Look into Two Opposing Managerial Styles

Marsha Meade

Charles River Aquatics (CRA): Training Swimmers for Success. An Integrated Communications Marketing Plan

Catherine Niski

Ready, Set, Go: Startup Communications for Entrepreneurs

Aditi Puri

National HIV/AIDS Intervention Program Targeted Towards Sex Workers in India

Alicia Rosana Baranov Pribilsky

Taking Care of Others, We take Care of Ourselves, Communicating With our Growing Hispanic Population About Health Concerns that are affecting them and our Society

Donna Russell

Breakfast at Nana's: A Bakery Concept that Introduces a Family Though Decades of Desserts

Rochelle Sevier

Measuring Internal Communications Effectiveness: A Communications Audit of Fidelity Investments' Internal Advertising Agency

Eleni Stanhoulis

The History of Graphic Design and its Relevance to Business Today

Lisa Metropolis Toby

Matching Employer Needs With Students' Interests: An Employee Outreach Strategy for a Small, Niche-Based Business School

Jan Taylor

Alumnae/I Engagement: How Simmons Connects

Matthew Wall

Hispanic Marketing in the 21st Century: How to Develop a Successful Marketing Plan for Consumer Distribution Channels in the Coming Decade

Ming Yu Wang

Analyzing the Factors in the U.S. and Deciding to Use Differentiated or Undifferentiated marketing Strategy for a Taiwanese Based Food Company to Tap into U.S. Market

Gail Winslow-Pine

Raising Up Catholic Medical Center's Marketing and Corporate Communications Department: "Plan to Enhance our Functionality"

Jennifer Lynn Wojcik

From Retirement to Inspirement: Communicating Holistic Retirement Planning

Applied Learning Project Archives

  • “I wasn’t sure about the ALP at first, but it turned out to be the most rewarding part of the program. It was an opportunity to put into practice the skills I had learned and give something back to my company.” Mary Nickeson ’03, MCM; Marketing Director, Archimedes Systems
  • View a Success Profile

Site Tools

Page Footer

Top | Up to Page Content

 

Other Web Sites Especially For: