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courses

Requirements

MCM 442 - Emerging Communications Technologies (4 semester hours)

Provides a foundation in understanding how new technologies transform organizations, including our understanding of what constitutes technology in the workplace; the impact new technologies have on the organizational, cultural and technical components of businesses; and strategies for the effective implementation of new technologies.

MCM 462 - Financial Aspects of Business (4 semester hours)

Provides an introduction to economics, accounting, and finance. The course enables students to read, analyze, and interpret company financial statements; understand how external factors affect the financial health of organizations; and make decisions based on financial information.

MCM 481- Strategic Communications and Organizational Change (4 semester hours)

Focuses on assessing the organizational environment, long-range planning, and implementing change; emphasizes the role of communication in managing the process of change in organizations.

MCM 485 - Communicating Across Cultures (4 semester hours)

Provides students with a cross-cultural perspective for managing both organizational and personal communications in international and multicultural contexts.

Applied Learning Project

MCM 500 - Applied Learning Project (4 semester hours)

Under the direction of a faculty advisor, students complete an applied project that demonstrates their understanding of the strategic use of communication in organizations. The applied learning project includes a written report in which students illustrate their knowledge of the communication and management theories that underlie their project and an oral presentation. The applied learning project is usually taken at the end of the program of study.

Elective Courses

MCM 420 - Effective Managerial Communications (4 semester hours)

Provides a foundation in the strategic use of communication to inform, motivate, persuade, build consensus, and implement change in organizations. Helps students improve their written, oral, and interpersonal communication skills in managerial settings.

MCM 421- Speechwriting and Oral Presentation (4 semester hours)

Using an audience-centered approach, students learn to create and present speeches and other oral presentations in a variety of business and professional settings.

MCM 422 - Writing for Communications Professionals (4 semester hours)

Focuses on using writing as a strategic managerial tool. Helps students develop their writing skills across a range of managerial writing tasks, including routine memoranda, reports, proposals, and performance reviews.

MCM 423 - The Business Press (4 semester hours)

A hands-on writing course that helps students build the skills and knowledge to understand, analyze, and write about business, economics, productivity, consumerism, and investments.

MCM 424 - Negotiations (4 semester hours)

Emphasizes negotiation skills within organizations and with customers, clients, and stakeholders across organizations. Provides students with a structured means to analyze negotiation as well as a set of tools to improve their negotiation skills.

MCM 425 - Leadership Through Communication (4 semester hours)

Explores different theoretical approaches to understanding leadership, examining how leadership is constructed and enacted through communication in each approach.

MCM 426 The Art of Conversation for Managers

Focuses on developing speaking, listening, and inquiring skills, essential for productive conversations, along with encouraging the development of key "metaskills" or attitudes that moderate the effectiveness of our speaking, listening, and inquiring. In addition, the course examines differences between women and men in conversation, cross cultural communication, and explores the importance of past (descriptive), future (possibility), and present (action) conversations for effective management and leadership.

MCM 451 - Integrated Marketing Communications (4 semester hours)

Focuses on the new marketing concepts and methods needed to capture today’s more sophisticated but fragmented customer-centric markets and emphasizes the need to integrate all marketing communications, including public relations and advertising.

MCM 452 - Consumer Communications (4 semester hours)

Looks at the role and function of direct and database marketing in the marketing mix. Topics include analysis and measurement of direct marketing, evaluation of direct marketing packages, the role of the Internet, and privacy and ethics.

MCM 453 - Strategic Marketing Communications (4 semester hours)

Focuses on strategic planning issues central to marketing communications. Topics include ways to identify and select key strategic options and methods of evaluating results.

MCM 454 - Communicating Corporate Image (4 semester hours)

Focuses on how organizations create and communicate a coherent organizational identity through visual and verbal images. Topics include culture and corporate image, qualitative and quantitative measures of image and reputation, and strategic and ethical issues in managing corporate image.

MCM 458 - Online Communications (4 semester hours)

As marketers try to reach customers at an increasingly faster pace, the Internet has become a critical part of a company's marketing efforts. This course focuses on how to integrate an Internet marketing component into a broad-based marketing communications plan and extend marketing strategies to take advantage of the benefits of the Internet.

MCM 460 - Financial and Investor Relations (4 semester hours)

Prepares students to communicate company business and financial information to investors, analysts, shareholders, and the financial media.

MCM 461 - Public Relations in the 21st Century (4 semester hours)

Provides students with a foundation in the strategic use of public relations. Focuses on the changing nature of public relations, the increasing use of new technologies, and the inclusion of public relations in the total marketing communications mix.

MCM 464 - Corporate/Community Relations (4 semester hours)

Explores the theory and practice of corporate/community relations, tracing its roots through key social movements of the 20th century to the post-9/11 corporate environment in the U.S. Provides practical techniques for community relations professionals from both the corporate and non-profit sectors.

MCM 465 - Issues Management (4 semester hours)

Focuses on identifying the issues and environments that affect the communications functions of organizations. Topics include strategies for minimizing negative effects, creating opportunities, and managing crises.

MCM 486 - Cultural Diversity in the Workplace (4 semester hours)

Explores the organizational challenges and opportunities created by the increasing cultural diversity of the U.S. workforce, and provides both a theoretical perspective and practical strategies for creating organizational environments that encourage workers of diverse cultural backgrounds to work together productively.

MCM 487 - Internal Corporate Communications (4 semester hours)

Examines how organizations use internal communications (oral, written, and electronic) to convey company strategy, build employee motivation, and create readiness for organizational change.

MCM 488 - Organizational Communication and Culture (4 semester hours)

Examines several types of organizational communication, including marketing communications, public relations, crisis communications, and managerial communication, as they are practiced in Italy and the U.S. Focuses specifically on how culture shapes the practice of organizational communication. Includes lecture, discussion, guest speakers, and field trips. This is a short-term course.

MCM 497 - Special Topics in Communications Management (4 semester hours)

Explores issues of current interest in communications management. Topics change with each offering.

MCM 498 - Independent Study

For students who wish to pursue a subject or subjects not covered in existing courses; independent study may include internships.

 

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