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providing leadership through communication

Organizational leaders and communication professionals tackle new challenges every day — from branding initiatives and new technologies, to budget cuts, new competitors, and corporate scandal. It’s tough to get the right message across consistently, while at the same time strategizing and planning for tomorrow. In order to maintain their edge, whether they are managing change for a high-tech corporation, marketing to multicultural constituents, or raising funds for community health programs, there are many things communications experts need to know.

That’s where Simmons comes in. Unlike other graduate communications programs, our Master’s in Communications Management (MCM) program teaches strategic and integrated communications. Rather than focusing only on how to be a good tactician (writing press releases, buying media, etc.), Simmons teaches how to strategize and coordinate communications functions such as public relations, direct marketing, promotions, branding, advertising, and digital communications. This integrated approach requires strategic vision, enhanced management competencies, and superior communications skills to operate effectively.

Learn more about the MCM Program and course descriptions. Research our faculty. Be sure to check out MCM news and events.

  • “I’ve witnessed a lot of change over the last ten years in the structure of communications within the transit industry. I’ve been able to adapt to it and capitalize on it, but there’s more on the horizon. I’ll be poised to make the most of those changes with my degree from Simmons.” Barbara Moulton ’04 MCM, Director of Marketing Communications, Massachusetts Bay Transportation Authority (MBTA)
  • View a Success Profile

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