Simmons College

School of Management

Current Issue

Simmons College School of Management
Executive Education
300 The Fenway
Boston, MA 02115
617.521.3835
execed@simmons.edu

How Brand Powerful Are You?


1) Why is a personal brand important to you?

  1. It defines the quality, value and relevance of your “product”
  2. It helps differentiate you from the competition
  3. It affects how others perceive, experience and appreciate you
  4. All of the above

2) What do you think are the most effective ways to communicate and manage your personal brand?

  1. Clearly defining yourself and your values
  2. Understanding how others perceive you
  3. Positioning yourself as an expert with proven credibility
  4. Developing or having an active presence on a website and/or blog

3) What can a powerful personal brand do for you?

  1. Help you manage and enhance your impact
  2. Broaden your sphere of influence
  3. 1 and 2
  4. Increase the number of your LinkedIn contacts

4) Which of these elements do you consider as the foundation of a strong personal brand?

  1. Your Persona
  2. Your Branding
  3. Your Product
  4. 1 and 3

5) Who or what comes to mind when you think of changing or managing a well-known brand? 

  1. Barack Obama
  2. Tom Brady
  3. Sarah Palin
  4. Britney Spears

1 =   5 points
2 =   4 points
3 =   3 points
4 =   2 points

Results:
-20 or more points: you are extremely brand aware and actively define and promote your personal brand
-16 - 19 points: you understand how your persona and packaging can influence how your brand is perceived
-12 - 15 points: you are more reactive than proactive in defining and promoting your brand
- 8 – 11 points: you do not have time to pursue brand awareness as much as you wish
- 7 points or fewer: being brand aware is not a priority