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Your personal brand: your reputation, your future, March 20

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Mary Shapiro Head Shot.jpgThere's been a lot of press about the importance of personal branding lately.  "You've probably heard the old adage around how to get a job or promotion:  it's all about who you know.  But that's only half the story.  It's also what they know about you.  That's your reputation.  That's also your brand, says Mary Shapiro, Professor of Practice at the School of Management (SOM). She points out the power a person's reputation can have.  It determines who gets the job, who gets promoted, who gets a "yes" to a special request, and who keeps their job and who gets downsized. 

Professor Shapiro will address the Simmons community as part of the CEC March Career events and Senior Series. She explains that her topic, Your Personal Brand: Your Reputation, Your Future "will help you think about the brand or reputation you want to have in the 'marketplace' of life."  Participants will through a fun exercise, she says, "create what you want people to think of when they think your name, and then analyze what you are currently doing to promote that brand....and what you may need to do differently going forward to be all you can be."  Her presentation, which is co-sponsored by the SGA, is open to the Simmons Community, and will be held on March 20 from 4:00 to 5:00 pm in the SOM Building, M223. 

For information on additional CEC March Career Events, including Senior Mock Interview Day on March 19, Senior Lunch and Learn, co-sponsored with the Class of 2014 Council on March 24, and the Spring Career and Internship Fair on March 26, visit the Events Page on the CEC website.