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Intro to Entrepreneurship (Mgt 237)

Think Entrepreneurially


Art. It is such a simple three-letter word and yet it has so much meaning. Within that one syllable, there's love, hate, imagination, emotions, dreams, and journeys. I have a strange love and appreciation for the arts and it's a fun hobby of mines. I never really considered a career in art because, generally speaking, I feel that art careers are less reliable and less demanding.

Before I entered Susan Duffy's Introduction to Entrepreneurship, I had already decided that I wanted to open an art studio/gallery when I retire. You must be thinking that it's odd for a freshman in college to plan so far ahead of her life, but for me, I find it to be comforting to have a broad outline of my life. What I didn't realize before was how I could entrepreneurially open up my art studio/gallery.

I always just thought that it would be "good enough" to just open an art gallery that sold paintings with a combining art studio where I could teach art classes. My experience in this class has allowed me to think otherwise.

Instead of just opening the art studio/gallery as a risk, like many entrepreneurs, I would spend lots of time researching for all the necessary information including the best locations and the demands in the community for art. Like other entrepreneurs, I would dedicate time to think about my target markets and how I will different from all other businesses in the same industry. These are the things I would not have known to do otherwise if I had not taken this course. After taking these concepts into consideration, I realized that it would be a great idea to not only open my art studio/gallery, but also additionally add a service where customers can vividly describe a painting or bring in a photo where the artists in our shop can duplicate or recreate them. Now this is entrepreneurially thinking!

I was immediately introduced to the "Top 30 Entrepreneurs Under 30" years old when I entered this course. It really showed me how age didn't matter in success. For example, Fraser Doherty, founder of Doherty's Preserves, "started making jams using a secret family recipe that had been handed down through the generations and selling them at local shops, farmers markets and online when he was just fourteen years old" (EESBM text Chapter 1). There were many prominent entrepreneurial cases that were founded by college students like the online magazine, Her Campus, founded by a Harvard graduate, Windsor Hanger and two of her colleagues.

This has inspired me to not wait until I'm old and wrinkly to open up my art studio/gallery but instead, do it when I have the opportunity to. Being an entrepreneur means to "recognizes an opportunity to make a difference, harnesses the resources and leads the people to create something of value" (Session two, Entrepreneurship Defined PowerPoint) and this is something that I will take with me regardless of where my career takes me in the future.

Whether you decide to open up your own business, create a non-profit organization, or continue in your goals, you can always do it entrepreneurially.

Posted by Sandy Lor on May 1, 2011 1:19 PM
Category: Academics