Where Are They Now? Jacqueline Doherty '11 works at top U.S. advertising agency
Welcome to 300 The Fenway's first installment of "Where are they now?", a new feature that chronicles the amazing women who graduated from Simmons College. This series offers you a glimpse into the fast-paced careers of recent Simmons alumnae, their life after college, and the lessons they learned along the way. You'll read about nurses at nationally ranked hospitals; newspaper journalists covering celebrity news; creative managers for national advertising campaigns, and more!
First up is Jacqueline Doherty from the Class of 2011. Jacqueline transferred to Simmons during the fall of her junior year and she graduated with a B.A. in Marketing from the Simmons School of Management. She currently works as an assistant account executive at the national advertising agency, Hill Holliday. Hill Holliday has won numerous awards for advertising excellence and made Advertising Age's list of Best Places to Work. Their roster of clients include leading national brands such as Anheuser-Busch, Dunkin' Donuts, Bank of America, and Liberty Mutual.
- What is a typical day like at your job?
- I work in the Account Service Department of the agency, so I spend my days attending meetings and staying on top of all the projects that are currently being worked on for my client. I also do a lot of back end work to make sure all of the ads that are in a live environment are performing to the best of their ability and I troubleshoot any problems that may arise. And of course, I surf the internet to stay on top of all the work other brands are putting out.
- What was the job application process like for you?
- In the spring semester of my senior year I interned for the same team I now work on at Hill Holiday. Upon graduation, I was contacted by the agency when a spot on the team opened up. From there I began the interview process and landed my current position!
- What is your favorite part of your job?
- There are so many awesome aspects of my job, but I think my favorite part would be seeing an advertisement produced by my agency (whether I have helped work on it or not) on TV, the radio, online, etc. You can appreciate the final product more when you know how much hard work went into it. Not everyone works in a job where they can see the tangible "fruits of their labor."
- How did you know the organization was a good fit for you?
- I knew the organization was the right place for me when I met the people I would be working with. My coworkers are all so smart, but they also know how to have a good time. Everyone puts a big effort into making strong relationships with each other, and we genuinely care about each other's well-being.
- What was your favorite class at Simmons? Why?
- Consumer Behavior (MGMT 230) with Professor Jill Avery. I loved this class because I learned so much about myself as a consumer, and what other consumers find valuable or not. It was so interesting to learn where consumers talk about the brands they engage with and how marketers can use this information to develop a stronger brand strategy.
- If you could come back and take one class at Simmons what would it be?
- I am still, and probably will always be, working on my public speaking ability. It is a skill that is so important that I wish I had the courage to take a public speaking class in college. Learning to have confidence and stay calm while speaking or presenting is such a big asset no matter what industry you work in! Also, had I known sooner in college that I would get into the advertising industry, I definitely would have taken advantage of more of the great classes the Communications Department offers, especially graphic design.
- How has it been transitioning from college student to young professional?
- I'm sure the transition is not easy for anyone. Navigating a full-time job, and financial and personal issues is a challenge that I think everyone faces. Regardless, the year (already?!) since I graduated has been a really great one and I am excited for more to come. Of course, I do really miss college!
- How did Simmons help prepare you for your career?
- Simmons was the best place possible to prepare me for my career. Simmons has so many experienced and helpful people and resources that prepared me for what life after graduation would be like. Specifically, the professors worked really hard to train students to always produce their best work and I think that mentality stays with you.
- Where do you see yourself in 10 years?
- This is a hard one! In 10 years, I see myself continuing my career in advertising, but preparing to have children and starting a business of my own.
- What advice would you give to current Simmons undergrads?
- Not to stress out about finding a job (I know you are!) and starting the day after graduation. Give it time and find the RIGHT job for you. Don't just rush into the first offer you get just because you are afraid that you won't be able to support yourself or you are embarrassed that others seem to have landed a dream job. The right job for you will come along because you and the company will be mutually happy together. Good Luck!