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Super Bowl commercials cause viewers to tweet #NotBuyingIt

Statistics show that women influence or make 86% of American consumer purchases, but 90% of women say advertisers don't understand them at all.

The Super Bowl is one of the biggest arenas for advertisers and many people tune in specifically for the commercials. For years, advertisers have embraced the philosophy that "sex sells" and NPR recently identified sex as one of the three hidden themes of this year's Super Bowl ads.

Now thanks to social media and the Super Bowl #NotBuyingIt Campaign (by the same organization that brought you the Miss Representation documentary), viewers on Sunday were encouraged to share their thoughts via Twitter on which advertisements they found sent a false representation of gender roles by tweeting #NotBuyingIt.

While some ads left a positive impression, others made audiences question who the ads were targeted for and their affect on society's perception of women. The ads that caused the most backlash on social media were Teleflora's "give and you shall receive" ad and Go Daddy's "body paint" ad.

Join in on the conversation! What are your favorite commercials and which ones make you want to tweet #NotBuyingIt?

Posted by Marissa Window

About this Entry

This page contains a single entry by Marissa Window published on February 7, 2012 3:10 PM.

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