Skip to this page's content

Blog: 300 The Fenway

Back to blog homepage

Vanity Fair names Julia Roy '05 "America's Tweetheart"

I'm huge on Twitter
Photo courtesy of Julia Roy

Forbes magazine named her one of the14 Power Women to Follow on Twitter, the Huffington Post listed her among the Hottest Girls on Twitter and now Vanity Fair recognizes Simmons alumna and social strategist, Julia Roy '05, as one of America's Tweethearts.

With more than 50,000 followers on Twitter, 3,700 friends on Facebook, and 3,000 people tracking her every move on Foursquare, it's evident that Julia leads the life transparent.

So, what does it mean to be listed among the nation's top tweeters? How, exactly, does one become a "twilebrity"? Vanity Fair's Vanessa Grigoriadis has an answer:

Twittering all the time--the act of text-messaging the world (why wouldn't you talk to everyone, if you could?)--is the essential feat of a twilebrity. And because Twitter uses simple technology, it's a utilitarian vehicle for ambitious extroverts, without any previous distinction, to become digital superstars. In order to stay in touch with, and keep intact, their legions of "followers"--that's twitspeak for the number of people who have signed up to read one's tweets--these civilian twilebrities must, you know, tweet a lot.

Despite her fame, Julia didn't always aspire to be a digital superstar during her time at Simmons. According to her website, it wasn't until she took her first job out of college that she realized her passion for social outreach:

I [studied] International Relations, Public Policy, and Political Science. After graduation, I realized that a career in politics was not what I wanted.

I was given an opportunity at Cone, Inc. to work on a fund-raising campaign Making Change for Katrina. Noticing that there were lots of other blogs out there created to spread awareness and raise money for New Orleans, I thought that doing the same for Making Change for Katrina would help our initiative grow and connect.

After only two weeks, the blog came up higher on a search engine query for "Making Change for Katrina" than the actual website did. I wondered why? How could this -poorly designed and makeshift blog - be considered by Google to have more "authority" than the website, which had been up and live on the web for several months prior. How is this even possible?! I became fascinated by the proliferation and popularity of social networking, digital interaction and user generated content. Read more.

Since then, Julia has been the Social Media Coordinator at the PR firm Schneider and Associates; Social Strategist at Undercurrent, a digital strategy firm; Senior Manager of New Media at Coach (yes, the handbags!); and currently, she's V.P. of Marketing at, an online organization tool.

Julia also offers her digital expertise at conferences and events throughout the country. Recently, she presented Twitter for Business at the Bridging the Gap social media conference held at Suffolk University. Simmons' Public Relations Manager Kalimah Knight had a chance to attend the conference and was impressed with Julia's accomplishments. She says:

It was inspiring to listen to Julia break-down the dos & don'ts of the Twitter world. She's literally a rock star! She said the whole point of Twitter is to be yourself. She's had so much success and worked for so many innovative companies in such a short period of time.

Congrats, Julia, you make us proud!

Want the inside scoop on life as a twilebrity? Follow Julia on Twitter @JuliaRoy

Posted by Amanda Voodre

About this Entry

This page contains a single entry by Amanda Voodre published on February 23, 2011 11:49 AM.

The "Intern Queen" visits Simmons was the previous entry in this blog.

Simmons celebrates Women's History Month is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.