Simmons College Athletics

Tony Price is entering his ninth year as an assistant athletic director and head basketball coach at Simmons College. In addition to his coaching duties, Price is responsible for managing the team budgets for Simmons's eight intercollegiate sports and handles scheduling for the Holmes Sports Center.

Last season, Price led the Sharks to a 10-15 overall record and a berth in the Great Northeast Athletic Conference tournament for the sixth time in eight seasons. Senior Lauren Kreckie became the fifth Shark to earn GNAC All-Conference accolades under Price, as she averaged 12.7 points and 6.4 rebounds per game. The winningest coach in the program's history, Price was selected GNAC Coach of the Year by his peers in 2003 and led the Sharks to a program-best 18-8 record and their first-ever postseason victory in the 2003-04 season. Recently, two assistant coaches who both worked two seasons under Price were hired to head coaching jobs; Katherine Greene is now Head Coach at Newbury College, and Darryl Simpson is Head Coach at Pine Manor.

Prior to arriving at Simmons College, Price was as an assistant coach at UMass.-Boston for two seasons. He also served as the Director of Youth Development and Recreation at Lena Park Community Development Center for three years. Price has also traveled to Europe to teach and promote the game of basketball. He was recognized with the "The Heights Award" in 2007. The award honors an individual who has made significant contributions to the development and advancement of women's sports through influence or personal achievement inspires girls and women in Massachusetts. He served as the conference representative for the NCAA Regional Advisory Committee for the 2007-08 season.

A three-year standout at Worcester State College, Price scored over 1,300 career points and was a two-time all-conference selection for the Lancers. He was inducted into the Worcester State Athletic Hall of Fame on October 19, 2007.

A native of Wilmington, Del., Price earned a bachelor's degree from Worcester State and a broadcasting degree from the Connecticut School of Broadcasting. Price is currently working on a new blog, "The Darker Shade of Sports."  Price and his wife, Paula, are the proud parents of five children: Tanyania, Tony, Michael, Alexandrah and Chanel and reside in Randolph, Mass.