Major in Marketing
As competition in the U.S. and the global marketplace, in both the profit and non-profit arenas, has heightened in the past decade, the importance of marketing as a critical discipline has increased as well. 

Marketing today is characterized by the development of the global marketplace; by the dissolution of the mass market in the U.S. and its replacement by an array of market segments and subcultures; by the creation of "Green Marketing," ecomarketing; by a wave of consumerism; and by sweeping changes in technology and information capabilities. Communicating successfully in this multifaceted environment is a crucial skill. 

Early planning of the marketing major is necessary for obtaining the appropriate course sequence and for maximizing the creative and flexible options available to the student. Careful choice of liberal arts and science courses build a breadth and depth of understanding in some of the many areas important in marketing including: cultures, societies, economies, languages, arts, international and national politics, and psychology. Opportunities also exist to tie an interest in marketing with other departments or programs, among them Arts Administration, Communications (particularly in the Advertising and Public Relations areas), the Prince Program in Retail Management, International Studies, Economics, Psychology, and Chemistry, or any area where depth of interest in a discipline might lead to professional employment in that area.

Prerequisites
ECON 100	Principles of Microeconomics
ECON 101	Principles of Macroeconomics
MATH 118M	Introductory Statistics
Computer competency through testing
Major Requirements
MGMT 100	Introduction to Management
MGMT 110	Principles of Financial Accounting
MGMT 111	Principles of Managerial Accounting
MGMT 234	Organizational Communication and Behavior
MGMT 250	Principles of Marketing
MGMT 260	Principles of Finance
MGMT 321	Managing the Diverse Workforce
MGMT 325	Operations and Technology Management
MGMT 340	Strategy
MGMT 370	Internship
MGMT 390	Senior Seminar
Elective Requirements (3)
MGMT 228	Services Marketing and Management
MGMT 230	Consumer Behavior
MGMT 231	Integrated Promotional and Brand Strategy
MGMT 233	Sales/Sales Management
MGMT 236	Retail Management
MGMT 237	The Woman Entrepreneur: Starting, Marketing, and Managing a Small Business
MGMT 241	Special Topics in Global Marketing
MGMT 330	Merchandising and Store Operations
MGMT 335	Marketing Research
MGMT 346	Current Topics in Retail Management