The Personal Brand Company
Sue is Principal of The Personal Brand Company which she founded in 1994. She is a leadership development expert, award-winning executive coach, and professional speaker. Her expertise in personal brand management is built upon her success as a marketing and public relations professional working inside organizations in healthcare, financial services and state government.
Ms. Hodgkinson is the creator of the proprietary Leadership Brand Management™ and Personal Brand Management™ methodologies, which she has applied in the coaching and workshop settings with hundreds of professionals throughout the U.S. who know they must strategically manage their own professional learning, leadership development and personal brand to succeed—for their company and themselves.Clients include professionals at all levels in organizations, including women and people of color, who have significantly increased their impact, confidence and mobility through this work.
Susan Hodgkinson's work has most recently been featured in media outlets including: The New York Times, The Detroit Free Press, The Boston Globe, Fox News, Chronicle. She holds her MBA from Simmons School of Management.She is a frequent presenter at national conferences, and has written articles for Employee Benefits News, The Merger & Acquisitions Advisor, Profiles in Diversity and Women's Business Journal. She is the author of The Leader's Edge: Using Personal Branding to Drive Performance and Profit (iuniverse, 2005).
She is a nationally ranked triathlete and lives with her family in Massachusetts.