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Marketing Tools

You are a brand.  At all times, especially when you are in a career transition stage, it is imperative that you manage your brand effectively. To be ready to network and conduct an effective job search there are important marketing tools you need to develop and utilize.

Elevator Pitch

An elevator pitch is a short, compelling overview of your background. Your elevator pitch will be a essential to make a good impression during networking and recruiting opportunities.

Go to Career Connect and visit the Career Resources Library to get access to elevator pitch samples, templates, videos, and more.

LinkedIn

LinkedIn is the world’s largest professional network with millions of members. LinkedIn is a great tool to help build and maintain your professional network.

Go to Career Connect and visit the Career Resources Library to get access to worksheets, videos,  and guides on how to build, improve and maximize your LinkedIn profile.

Business Cards

Business cards are a great way to market yourself. We highly recommend you have business cards printed so that you can use them for networking. Business cards are affordable and accepted in social situations (unlike resumes).

Appearance & Demeanor

You never get a second chance to make a first impression. How you present yourself to others will leave a more lasting impression than your resume.

Go to Career Connect and visit the Career Resources Library to get access to worksheets, videos, and guides on this topic.

Go to Career Connect and visit the Career Resources Library to get access to worksheets, videos,  and guides that will help you build and improve your marketing materials.